Successful SPAC Process:
Elements of Merger Announcement & De-SPAC:
-The transition from a “Target” or privately operating company to a publicly traded company
Branding
- Press release announcing new merged company
- Ticker symbol and new company name and logo, if needed
- Create media buzz around the deal, interviews, etc.
- Potential for bell ring
Preparation
- Build investor relations section of website
- Management Reg FD training and prep for investor meetings
- Build a compelling investor presentation
- Identify sell-side targets and prepare for Analyst Day
- Establish processes for communicating quarterly earnings results
Messaging
- Craft the company's growth story and differentiating characteristics
- Clarify the investment thesis for investor transition (SPAC investors to long-term investors)
- Identify investor targets that match investment thesis
- Schedule 6-12 month targeted buy-side and sell-side outreach program (Conferences, Road shows, Analyst Day)